Content Strategy + Content Design
Created content strategy and directed content design for B2B IoT technology firm. Navigated changes to brand and content after a...
"Aha" Moments Social Campaign
Social media campaign featuring "aha!" moments from thought leaders in the IoT engineering space. Brand: Very Roles: Content Direction...
Marketing Site for IoT Engineering Firm
Spearheaded content strategy, SEO strategy, and content production for large B2B marketing site through and beyond a rebrand with...
Recruitment Marketing Guide
Strategy and content direction for recruitment marketing content. Brand: Upwork Roles: Content Strategy and Direction Timeframe: 2021...
Multi-Channel Employer Branding + Recruitment Marketing Campaign
Multi-channel campaign strategy and management for an initiative focused on generating employer brand awareness and career interest.
Careers Website
Renovation of careers site on the HubSpot platform (CMS and Marketing Pro). Creation and launch of blog, automated "new job" alerts, and...
Lead-Gen Website
Renovation of WordPress lead-gen site, creation and launch of HubSpot marketing automation program for a boutique, strategic information...
A Culture of "Yes" is a Culture of Death
One of the funny things about kids is they tend to say exactly what they think. It's no wonder that Walt Disney’s Thumper had to warn “If...
Digital Marketing Strategy
Strategies to improve the user experience with the brand and generate leads, primarily through digital channels. Management of processes,...
Custom Website
Strategy, project management and copywriting for a complete rebuild of the phonetree.com corporate website over a six month period....
