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EXPERTISE

MARKETING THE EXPERIENCE

Winning customers is not just about generating demand --- it's about delivering exceptional brand experiences that build brand loyalty.

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Capabilities / Certifications

  • User-focused content marketing strategy

  • Multi-channel campaigns

  • Marketing websites

  • HubSpot marketing automation

  • Project management

  • Navigating departmental silos

  • Budget development

  • Staff development

  • Vendor management

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CONTENT DESIGN

Providing the right content to consumers as they flow through the sales funnel builds confidence in your product, and goodwill for your brand.

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Capabilities / Certifications

  • Content strategy & design

  • Directing content teams

  • Inbound marketing strategy

  • Website management (Wordpress, Drupal, SquareSpace, WIX)

  • Nurture campaigns

  • Eblasts

  • Copywriting for web and SEO

USER EXPERIENCE

A genuine desire to understand and meet customer needs, in all interactions, is what sets wildly successful companies apart from the rest. 

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Capabilities / Certifications

  • Persona development

  • Customer journey mapping

  • Service blueprinting

  • User testing

  • User research

  • Analytics (Google, Hotjar)

  • UX Certification - NNG (2015, 2019, 2023)

RESULTS

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PORTFOLIO

RECOMMENDATIONS

MICKEY METCALF, 
MBA, JD, SPHR

Her motivation, skills, and dedication to superior performance shine through in every circumstance in which I have observed her.

GREG CAMPANA,
MARKETING DIRECTOR

From strategic thinking, to business writing, to content creation, to data analytics, to flawless execution, Amy can be relied upon to produce.

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